STORE BUILD . STORE MAINTENANCE . PRODUCT PHOTOGRAPHY . BILLBOARD REPORTING .
SHOPIFY X TRUE LION
As an official Shopify partner, True Lion builds and manages high-performance webstores tailored specifically for artists and entertainment brands.
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Store Build
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Store Maintenance
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Product Photography
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Billboard Reporting
SERVICES
STORE BUILD
As an official Shopify partner, True Lion designs and builds custom webstores. Generic e-commerce templates weren't built for you. Every store we build is structured from the ground up around one goal: turning fans into customers from the first click.
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Custom Shopify store design built around your artist brand and visual identity
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Mobile-first, conversion-optimized layouts that make buying completely frictionless
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Full setup including product pages, collections, discount logic, and payment integration
STORE MAINTENANCE
A webstore that isn't actively maintained is quietly losing revenue. We provides ongoing Shopify store maintenance for artist brands, handling every update, fix, and optimization so your storefront performs professionally at all times. You focus on the music. We keep the store running.
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App updates, theme maintenance, and security monitoring handled continuously
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Product uploads, pricing changes, and promotional setup managed on your behalf
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Performance optimization and conversion tracking built into ongoing maintenance
PRODUCT PHOTOGRAPHY
Bad photography loses sales. It's that simple. We produce professional product photography for artist merchandise that presents every item with the clarity, consistency, and visual quality your brand deserves. When the images are right, fans buy with confidence.
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Clean, consistent product shots across every SKU, colorway, and size
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Lifestyle and editorial photography that puts product in context for fans
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Images optimized for webstore, social media, and campaign use across every platform
BILLBOARD REPORTING
Chart eligibility requires accurate sales data captured, prepared, and reported through the right channels. It doesn't happen automatically, and getting it wrong costs you positions you legitimately earned. We manage detailed sales tracking and Billboard reporting so every eligible unit is counted.
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Accurate sales data capture across all retail and direct-to-fan channels
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Proper formatting and submission process for Billboard chart eligibility
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Ongoing reporting infrastructure that supports every physical and bundled release
SELECTED
WORK
Frequently Asked Questions
hopify is the most robust, scalable e-commerce platform available for artist merch — and as an official Shopify partner, we're certified to build, manage, and optimize stores at a level that goes beyond what a general web developer offers. It means we have direct access to Shopify's tools, support, and ecosystem, and we build stores that are structured correctly from the ground up — not patched together and hoping for the best. For artists, that translates to a storefront that's fast, secure, and built to convert.
Yes. We audit existing stores regularly and take over management from artists who have outgrown their current setup or aren't getting the performance they need. We'll assess your store's structure, speed, conversion paths, and integrations, identify what's working and what isn't, and make the improvements that matter most. A full rebuild is sometimes the right call, but not always. We'll tell you honestly which path makes more sense for your situation.
More than most people realize until something goes wrong. We handle app updates, theme maintenance, security monitoring, product uploads, pricing changes, discount and promotional setup, inventory syncing, and performance optimization on an ongoing basis. The goal is a storefront that runs smoothly and professionally at all times — whether you're actively running a campaign or between drops. You shouldn't have to think about your store. That's our job.
Yes. Product photography is one of those things that makes or breaks how merch is perceived online — and most artists underestimate how much bad photography costs them in conversion. We produce professional product photography that presents your merchandise with clarity, consistency, and visual quality that matches the premium nature of your brand. When your store looks as good as your music, fans buy with confidence.
If chart eligibility matters to your releases — and for many artists it does — then yes, you need it. Billboard chart qualification for certain categories requires accurate sales data reported through approved channels, and the data preparation has to be done correctly. We manage the detailed sales tracking and reporting required for Billboard eligibility, ensuring your numbers are captured, formatted, and submitted accurately. Getting this wrong can cost you chart positions you legitimately earned.
