ARTIST MERCH

ARTIST MERCHANDISE MANAGEMENT

True Lion provides full-service artist merchandise management, overseeing every stage of the merch lifecycle—from product development to global fulfillment—with a focus on consistency, scalability, and brand alignment.

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We partner closely with artists to design and execute merchandise programs that connect with fans and perform across touring, e-commerce, and retail channels. Our team manages production across a range of premium techniques, ensuring each item meets both creative and commercial standards, while our flexible infrastructure supports everything from limited drops to ongoing product lines.

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Beyond apparel, we handle specialty merchandise and physical music production, coordinating all moving parts to maintain quality, timing, and margin. With integrated logistics, international production capabilities, and hands-on oversight, True Lion ensures merch operations run smoothly at any scale.

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• Product Development & Merch Strategy

• Vendor & Production Management

• Screen Printing & Embroidery Oversight

• DTF, DTG & Print-On-Demand Execution

• Specialty Merchandise Sourcing

• Physical Music Production & Duplication

• Cut & Sew Program Management

• US & EU/UK Production Coordination

• Inventory, Logistics & Fulfillment Management