We Run the Machine Behind Your Merch Business

Most artists are juggling too many vendors, too many handoffs, and too little clarity. True Lion fixes that. You stay focused on your brand, and your fans. We do all the rest. 
 
You can call us a band merchandise company, an artist merch company, or an entertainment merchandising company. Bottom line, our team focuses on running modern sales operations from start to finish. We are the infrastructure behind modern e-commerce businesses.

We manage everything from product development, domestic and international production and e-commerce management to worldwide shipping logistics. 

Built For Artist, Built to scale.

Our infrastructure expands as your career grows. This applies whether you are dropping a small first run or coordinating massive international tour stock. We work at your speed. We work with a team that understands-

• The stress of release cycles

• The tight windows for tour arrivals

• The high standards of your audience 

A leading Artist Merch Company

As an experienced artist merch company, we do more than print shirts. We help you create a lasting and profitable retail plan.
 Our focus stays on-

• Increasing your margins through smarter forecasting and product decisions

• Strengthening fan engagement through purposeful, well-designed product

• Streamlining revenue across both ecommerce and tour merch

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Gloabl Reach. Boutique Attention

We have the infrastructure of a major entertainment merchandising company built for volume mixed with a boutique partner who knows your name, your release schedule and what really matters to yourt fans. This provides:

• Factories and shipping hubs in Dallas, Germany, England and Japan

• Direct hands on help

• Total commitment to the work from the first sketch to the fan's front door

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True Lion. Built For Growth. Designed For Artists

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